Introduction
1. Enter the new world of storytelling by design
2. Structure
3. Seven key components of Integrated Storytelling by Design
4. Design principles and elements of Integrated Storytelling Part I: Story
5. The rise, fall and rise of the living story
6. The concept of Integrated Storytelling
7. The War of the Worlds
8. CASE: The War of The Worlds Immersive Experience
9. From theory to practice: Concepts transcending technologies
10. The Integrated Storytelling check list Part II: Design
11. The audience is the hero!
12. Constructing immersive narrative designs with Story Spheres
13. From theory to practice: Constructing a basic Story Sphere
14. Creating new narrative structures and dynamics with Micro Stories
15. From theory to practice: Structuring Micro Stories Part III: Audience
16. Audience layer compositions
17. From theory to practice: Creating an audience code set
18. Designing connections across audience gaps
19. Designing a Creator - Audience Connection Script
20. The audience and the Integrated Story Sphere
21. The new roles of the audience
22. Variations of The Alien Encounter
23. From theory to practice: Audience role timeline mapping
24. Contextual Audience Design
25. From theory to practice: Audience context
26. Adjusting to a new audience mindset Part IV: Experience
27. The design of memories
28. Theory to practice: Working with Micro Experiences in sequence Part V: Convergence
29. The Integrated Storytelling design dimensions
30. Theory to practice: Integrated Experiential Narrative
31. Theory to practice: Vertical and horisontal integration Part VI: Creation
32. Creating Integrated Storytelling
33. Testing Integrated Storytelling concepts
34. Acknowledging The Dark Side of Storytelling
35. From theory to practice: Uncovering hidden agendas Part VII: Application
36. Themed attractions
37. CASE: Star Wars Galaxy’s Edge
38. Game Design and Beyond
39. CASE: The Last of Us
40. CASE: EVE Online: True Stories
41. The New Retail Experience
42. CASE: Søstrene Grene
43. Integrated Storytelling for Modern Marketing
44. CASE: Bleed For The Throne Futurecasting
45. The future of the Story Experience Afterword
46. Storytelling is not what storytelling was Literature and Media