Note to Readers xi
Introduction 1
Chapter 1 The Survivor 8
Chapter 2 The Top Secret Master Plan 21
Chapter 3 The Accidental Automaker 33
Chapter 4 The Startup Trap 41
Chapter 5 Making Cars Is Hard 53
Chapter 6 Bailout 64
Chapter 7 Zero to Sixty Billion 80
Chapter 8 The Lovers and the Haters 92
Chapter 9 Solar, Superchargers, and Swap 109
Chapter 10 The Autopilot Pivot 120
Chapter 11 X Marks the Spot 134
Chapter 12 Defects, Disclosure, and Drama 146
Chapter 13 The Remastered Plan 163
Chapter 14 The Machine That Builds the Machine 180
Chapter 15 The Empire Strikes Back 193
Chapter 16 Ludicrous Mode 211
Chapter 17 Where the Rubber Meets the Road 225
Afterword: The Triumph of the Memes 235
Acknowledgments 251
Notes 255
Index 295
About the Author 305