Table of Contents

PART I. THE NATURE OF EXTREME SUSTAINABILITY RHETORIC *

1. Sustainability Rhetoric *

Abstract *

Introduction *

Rhetoric *

Sustainability Rhetoric *

The Sustainability Part of Sustainability Rhetoric: Lessons from Management Literature *

The Sustainability Cause *

Pro-sustainability Rhetoric *

Anti-Sustainability Rhetoric *

Reference list *

2. Sustainability and Dialogue *

Abstract *

Introduction *

Small Talk, Apocalypse, and Other Forms of Environmental Dialogue *

Impossible Dialogues *

Reference list *

3. Right Thinking, Left Thinking *

Abstract *

Philosophical, Political, and Economic Traditions *

The Problem with Ideologies *

Dissemination of Right and Left Ideas *

Resentment as Left’s Origins *

Selfishness as Right’s Origins *

Personal Effort *

Risk Taking *

Corruption of Free Market Mechanisms *

Reference list *

4. The Sustainability Spectrum *

Abstract *

Spectrums *

The Political-economic Spectrum *

The Carnivorous Left (Extreme Left) *

Trotskyism *

Leninism *

Stalinism *

The Herbivorous Left (Centre-Left) *

The Centre *

The Herbivorous Right (Centre-Right) *

The Carnivorous Right (Extreme Right) *

The Sustainability Spectrum *

Eco-Revolutionaries *

Social / Environmental Warriors *

Eco-Moderates *

Eco-Skepticals *

Eco-Refractory *

Final Considerations *

Reference list *

5. Skeptical Views of Sustainability *

Abstract *

Skepticism and Denial *

Skepticism and Practice: Impacts on the Sustainability Debate *

Reference list *

6. Apocalyptic Views of Sustainability *

Abstract *

Apocalypticism *

Apocalyptic Environmentalism *

Reference list *

7. Moderate Views of Sustainability *

Abstract *

Introduction and Definition *

Causes *

Unfamiliarity with Issues *

Disinterest *

Fear of Reprisals *

Conviviality Issues *

On the Usefulness of Moderate Views *

Reference list *

PART II. THE CAUSES OF EXTREME SUSTAINABILITY RHETORIC *

8. The Psychology of Extremism *

Abstract *

Initial Thoughts *

General Thoughts *

Final Thoughts *

Reference list *

9. Sustainability, Politics, and Money *

Abstract *

Sustainability and Politics *

Sustainability Pyramid *

Sustainability and Money *

Reference list *

10. Panic, Sustainability, and Marketing *

Abstract *

Consumer Behaviour *

Sustainability and Panic Marketing *

Reference list *

PART III. THE CONSEQUENCES OF EXTREME SUSTAINABILITY RHETORIC *

11. Science and the Erosion of Credibility Capital *

Abstract *

Credibility Capital *

Scientific Credibility *

Science, Politics, and Economics *

Reference list *

12. Eco-anxiety and Other Psychological Outcomes *

Abstract *

Extremism and Emotions *

Fear *

Envy and Frustration *

Denial and Emotions *

Eco-anxiety *

New Forms of Authoritarism *

Reference list *

13. Dialogue and Collaboration *

Abstract *

Segregation and Polarization *

On Healthy Dialogues *

Reference list *

14. Economic Development and Innovation *

Abstract *

Green Products, Innovation, and Inequality *

Sustainability, Performance, and Protecionism *

Reference list *

PART IV. LESSONS AND PRACTICE *

15. Extreme Sustainability Rhetoric: Lessons Learned *

Abstract *

References *

16. Reconnecting Dialogue in Sustainability: Prescriptive Measures *

Abstract *

Introduction *

The Bursting of Cognitive Bubbles (Clusters) *

Dissociation of the Sustainability Debate from Economic and Political Ideologies *

Spotting Hypocrisy *

Reinforcement of Objectivism *

Reopening of the Academic Debate *

Enough with Celebrities *

Greater Skepticism towards Political Correctness *

Humility: The Topics are Complex *

Development of the Triple Bottom Line *

Less Protectionism *

No More Labelling: "Enemies" *

Reference list *