1. Exploring the Terrain: Connecting communication, public policy, and the brink of extinction Part I: News Coverage of Endangered Species around the World
2.Endangered Species, News, and Public Policy: A history
3. The Extinction Crisis: Why Words Matter
4. The Wolves of Fate: Media coverage of the Isle Royale "genetic rescue" 5. How African are African Elephants? Reflections on poaching and conservation in African and UK newspapers Part II: Images of Endangered Species: Communication and Public Opinion
6. Turtle Tourism and Conservation: Conflict and concord on a Hawaiian beach 7. The 25 Most Endangered Primates List: Impacts on conservation fundraising and policy
8. You Better Believe It: Rhino horns are a bloody risky business PART III: Media Emphasize the Charismatic: Ignoring the Rest
9. Front Pages Are for the Charismatic: The case of the cute giant panda 10. Polar Bears as Cultural Symbols: Threatening Monsters and Threatened Species
11. Societal Attitudes towards Hellbender Salamander Conservation: The roles of traditional and social media Part IV: Environmental Public Policy
12. (Not) Saving the Great Barrier Reef from Disaster: Media then and now
13. Communicating Shark Extinction: Celebrity-endorsed conservation campaigns and public policy in China
14. Manatees and fossil fuel power plants: The paradox of endangered species laws
15. Conservation on Private Land: The Endangered Species Act
16. Preserving endangered species: Communicating, reporting, and framing the extinction crisis