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Part I: WHY? SYSTEMIC PRINCIPLES 1 Why now? A necessary frame for grand societal challenges; 2 Why not? Understanding the potential of the SDGs; 3 Why slow? Conditions for realizing the SDGs; Part II: WHAT AND WHO? SOCIETAL AND DYNAMIC PRINCIPLES 4 What if? The SDGs as wicked problems; 5 What and who? The SDGs as wicked opportunities; 6 Who? The governance challenge; Part III: HOW? STRATEGIC AND OPERATIONAL PRINCIPLES 7 Making it resilient ? dealing with triggering events; 8 Making it strategic ? business cases for sustainability; 9 Making it material ? designing sustainable business models; 10 Making it powerful ? using power as a force for positive change; 11 Making it functional ? the internal alignment challenge; 12 Making it collaborative ? the partnership challenge |