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1. Kimono in Crisis? The Paradox of Contemporary Kimono Culture 2. The Kimono and the Kimono Industry 3. The Rise of the Formal Kimono in the Post-War Years: Selling Status and Commercialising Knowledge 4. The Path of Resilience: Weathering the Economic Crisis and Managing Public Perceptions 5. Azumaya: The ‘Nail That Stuck up so Far that No One Could Hammer it Down’ 6. The Kimono as Fashion: Lifestyle, Taste and Individuated Consumption 7. New Directions: Second-Hand Retail and New Business Models 8. Crisis and Hope Interwoven: The Future of the Kimono Industry |