Acknowledgements. Introduction Marcus Grant, Martin A. Plant and Alan Williams 1. What Can Economists Contribute? Robert E. Leu 2. Alcohol Studies from an Economic Perspective Robert Weeden 3. Programmes, Interests and Alcohol Dean R. Gerstein 4. Societal Costs of Alcohol Abuse in the United States: An Updating Leonard G. Schifrin 5. Calculating the Costs of Alcohol: The Scandinavian Experience Esa Osterberg 6. The Costs and Benefits of Alcohol in Ontario: A Critical Review of the Evidence Eric W. Single 7. Alcoholism: An Econometric Model of its Causes, its Effects and its Control Stuart O. Schweitzer, Michael D. Intriligator and Hossein Salehi 8. Modelling Alcohol Consumption and Abuse: The Powers and Pitfalls of Economic Techniques Alan Maynard 9. The Relationship Between Taxation, Price and Alcohol Consumption in the Countries of Europe Phil Davies 10. An Evaluation of the Control of Consumption Policy David J. Pittman 11. The Economics of Alcohol Taxation Brendan M. Walsh 12. Alcohol Taxes as a Public Health Measure Philip J. Cook 13. Government Policies Concerning Alcohol Taxation: Beyond the Excise Tax Debate James F. Mosher 14. Advertising Exposure, Alcohol Consumption and Misuse of Alcohol Donald E. Strickland 15. Advertising, Alcohol Consumption and Policy Alternatives M. J. van Iwaarden 16. The Demand for Beer, Spirits and Wine in the UK, 1956-79 Tony McGuinness 17. Alcohol Advertising Reassessed: The Public Health Perspective Larry Wallack 18. The Structure and Role of the British Alcoholic Drinks Industry C. W. Thurman 19. Paternalism, Rationality and the Special Status of Alcohol Robin Room 20. Alcohol and Health Economics: The Policy Perspective David Taylor. References. Notes on Contributors. Name Index. Subject Index.