"Pine & Gilmore confirm our sense of excitement about the Experience Economy and the role experiences play in building stronger, more personal relationships with employees, corporate customers, and consumers. Businesses today must deliver emotional, authentic experiences to build and encourage sustainable growth for survival in the future. Places ready? Curtain going up!"
--- Marilyn Carlson Nelson, President, CEO, and Vice Chair, Carlson Companies, Inc.

"This no-nonsense book tells us why simply delivering great service is no longer a winning strategy. Pine & Gilmore provide practical insights that will help all industries compete in the new Experience Economy."
--- Alan P. Hald, Cofounder, MicroAge, and MasterEntrepreneur of the Year

"Pine & Gilmore capture the essence of today's demanding consumer expectations and provide a creative, step-by-step script to help your organization to meet them. This book is a must read if you want to be 'on stage' in the next millennium."
--- Frank P. Stanek, President, International Business Development, Universal Studios Recreation Group

"As the world cascades toward sameness, every innovative good created or service provided will be copied at the speed of sound. Pine & Gilmore look beyond the traditional business models to provide a blueprint for what happens next: differentiation by experience. They have convinced me that work is theatre and that success comes from creating experiences and pushing the envelope by staging every interaction as a once-in-a lifetime event."
--- Watts Wacker, Founder, Firstmatter, and Coauthor, The 500-Year Delta: What Happens After What Comes Next

"For any business seeking to turn on its customers, The Experience Economy offers surprising, practical insights. Pine & Gilmore provide proven tools for engaging guests-since every consumer's a guest regardless of your business-well into the new millennium."
--- Roger Dow, Senior Vice President and General Sales Manager, Marriott International, and Coauthor of Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits

"A relevant and timely perspective on current and future opportunities in retailing, entertainment, and our American public life. The Experience Economy reflects uncommon common sense."
--- Kenneth Wong, President, Walt Disney Imagineering