Introduction to Companion to Media Audiences PART I: AUDIENCE THEORIES AND APPROACHES Introduction
1. Constituting the Techno-Normal: The Practices of Everyday Media Consumption
2. Mediations, Popular Cultures, and Cartographies: Contemporary Audiences in Latin America
3. Media Audiences as Explorers of Interpretant Signs and Vulnerable Frames
4. How Universalised Language Misconstrues Audiences in the “Middle East”
5. De-westernizing Fan Studies in the Era of Globalization and Digitization
6. Media-Ready Feminism, Everyday Sexism, and Audience Reception: Negotiating the Entanglements of Polysemic Televisual Texts
7. From Media Audiences to Everyday Cultures and from Signifying Practice to Practical Sense PART II: AUDIENCE IMAGINARIES Introduction
8. Broadening the Imagined Audience: The Case of “Gamers”
9. Platformisation and Personalisation: The making of “contingent” online audiences
10. Imagining Audiences as Media Users: Audience Research’s Role as an Imagining Institution
11. Relationship Status of Journalists with Their Audiences on Social Media: It’s Complicated
12. Allies or Antagonists? Reconciling Engaged Journalism’s Imagined Audiences
13. When TV Shows Get More Inclusive, Yet Audiences More Divided: How to Study Fan and Anti-Fan Communities Online PART III: AUDIENCE MODES Introduction - Audience Modes: A Granular Approach
14. Transmedia (Anti-storytelling) Audiences
15. Virtual (Idol) Audiences: Canon, Fanon and Multivocality in Vocaloid Cultures
16. Immersive Audiences: Dreaming Of Living in Media
17. Streaming Audiences: Deconstruction of Fashion Gender Stereotypes Through the Imitation of TV Series Outfits
18. Reactive Audiences: Carnal Videos
19. Bored Audiences: Zoned In and Out PART IV: AUDIENCE ENGAGEMENT AND EXPERIENCES Introduction
20. Tracking Engagement in Documentary Viewing: A Critical Retrospect
21. When Does Documentary Cut Through? The Challenge of Tracing Documentary’s Social and Political Impact Through Audience Research
22. Playing the Audience Card
23. Rethinking Transmedia Audiences
24. Social Movements and the Self-mediation of Vulnerability on Digital Media PART V: AUDIENCES, AFFECT AND IDENTITIES Introduction
25. ‘I Know What You Mean’. Contingency and Contextualisation: Subjects, Technology and Affect in Everyday Practice
26. Unwanted Audienceship, Audience Resilience: A Case Study of the MIRROR Incident in Hong Kong
27. Black Audiences, Brand Voices, and Affective Communities
28. What’s Labour Got to Do with It? Getting (Back) To Class and Culture in Audience Research
29. Intimate Orientations: People’s Everyday Engagements with Digital Media PART VI: AUDIENCE PLACES AND ENVIRONMENTS Introduction
30. Affective Infrastructuring as a Survival Mechanism: Unhoused Media Users and Their Media
31. Geometries of Power and Latin American Feminist Audiences
32. Neuroqueering Audience Research
33. Slow Affect: Chinese slow reality television and COVID cultures of viewing
34. The Felt Experience of Atmosphere: Implications for Audience Research PART VII: METHODOLOGIES FOR THE STUDY OF MEDIA AUDIENCES Introduction
35. Rethinking The Methodologies of Media Effects: Introducing Quantitative Criticalism
36. Audience Research in a Cross-Cultural Framework: When Lofty Ideals Collide with Complicated Realities
37. Interviewing as Building Situated Platform Knowledge: A Reflection on Interviews with Transnational Women Content Creators
38. Digital Bayanihan as Method: Rethinking the Audience-Producer Relationship in Influencer Cultures
39. Youth Participatory Action Research: Methods and the study of audiences
40. Integrating Autoethnography and Interviewing for Researching Child and Parent Audiences in Turkey