Introduction: Marketing Communication In African Languages Section A: African Traditional Advertising and Marketing
1. Advertising and Marketing in Traditional Yoruba Society in Nigeria Section B: Language Arts, Popular Culture, Advertising and Marketing
2. Becoming a Local Brand: Coca-Cola, Indigenous Languages and Evidence of Intimate ‘Glocalisation’ Among Young Africans in Nigeria and South Africa
3. Using Akan Language to Persuade in Digital Spaces: An Analysis of the Demand and Supply YouTube Channel
4. Language Hierarchization in Marketing and Advertising: An Analysis of E-Advertisements from Zimbabwe’s Mobile Network Operators
5. Indigenous Marketing Styles in the Lyrics of Yoruba Popular Music Artists Section C: Political Advertising, Marketing and Communication
6. (De)Marketing Political Products: An Analysis of the Branding of Malawian Political Leaders in Indigenous Languages (1964-2023)
7. Negative Political Advertising and the Entrenchment of Gender Norms in Indigenous Language Political Communication
8. “Tsotsitaal”: A Political Marketing Strategy by South Africa’s Main Political Parties Mopailo Thomas Thatelo 10. Advertising Robert Mugabe in Indigenous Languages: Readers’ Perspectives of Born Crew’s Get Connected
11. Indigenous Jingles in Political Messaging: Analysis of Yoruba Language Jingles in Nigeria’s 2023 Presidential Election on Selected Radio Stations in South-West Nigeria
12. Perceived Influence of Indigenous Languages in Political Advertising during the 2023 General Elections among Residents of Ado-Odo/Ota Local Government, Ogun State, Nigeria Section D: Commercials in African Languages
13. Using Indigenous Language Radio Advertisements to Build Brand Loyalty and Product Marketability of Selected SMMEs in South-West Nigeria
14. Reimagining Epistemic Decoloniality of Commercial Radio Advertising through African Languages for Sustainable Development in the Digital Age
15. Radio Advertisement in Igbesa Community, Ado-Odo Ota, Ogun State, Nigeria
16. An Analysis of The Use of Indigenous Language in Radio Advertising on Social Media: A Case Study of Motsweding FM
17. Gender Representation Using Indigenous African Languages in South African Television Advertisements Section E: Public Relations
18. Decolonising Public Relations Education in South Africa: A Case of the Lemba People
19. A Public Relations Perspective of “Emi lo kan” As An Indigenous Political Marketing Slogan of All Progressive Congress Presidential Candidate in the 2023 Nigeria General Elections Section F: Branding, Corporate and Public Communication
20. ‘My Language, My Brand’: Reflections on Oko Oloyun’s Exclusive Yoruba Language for SME Branding
22. The Use of African Languages in China's Brand Advertising: Revisiting the Localization and Standardization Debates