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1 Introduction: the European festival 2 The rise of the Euros in a political, sociological and historical context 3 Old media in new media spaces: Twitter 4 YouTube as an alternative to TV: remediating the spectacle 5 The politics of co-bidding and hosting: Nordic alliances and football’s ‘coming home’ (again)? 6 Mega-crises and mega-events: anticipated, unexpected and latent threats 7 Conclusion: towards a sociology of the Euros |