Introduction: The Political Economy of Football

DANIEL FITZPATRICK, DARIUSZ WOJTASZYN AND ROLAND BENEDIKTER

PART I

CONTEMPORARY THEMES IN THE POLITICAL ECONOMY OF EUROPEAN FOOTBALL

1 Club Football and Economic Dynamism in European Regions

ROBERT GASQUEZ MENDOZA AND DAVID CASTELLS-QUINTANA

2 The Winner-Takes-All Character of European Football’s ‘Superstar Economics’ and the Limited Impact of Financial Fair Play

HENK ERIK MEIER

3 Key Drivers of Advertising and Brand Communication in Professional Sport: 360-Degree Communication

JAROSŁAW KOŃCZAK AND JOHAN REWILAK

4 The Socio-Economic Conditions of Hooligan Violence: 10 Crucial Dimensions

ROLAND BENEDIKTER

PART II

THE POLITICAL ECONOMY OF FOOTBALL IN CENTRAL AND EASTERN EUROPE

5 Women’s Football in Central and Eastern Europe: Between Ideology, Politics and Economics

DARIUSZ WOJTASZYN, ROLAND BENEDIKTER AND TOMASZ SAHAJ

6 Football Economy in Romania: Breaking Away from Socialism, Facing Capitalism

BOGDAN POPA AND POMPILIU-NICOLAE CONSTANTIN

7 Change and Continuity in the Sponsorship of Polish Football Clubs: The Rise, Fall, and Rise Again of the State

JAROSŁAW KOŃCZAK

8 The Corruption Scandal in Polish Football: ‘It Was Impossible to Be Honest’

ROBERT TOMANKIEWICZ AND KRZYSZTOF GRZESZCZAK

9 Alternative Concepts for the Development of a Football Club in East Germany

DARIUSZ WOJTASZYN

10 Branding the Game: An Energy Drink Company’s Take on Football

SIEGFRIED GÖLLNER

11 Orban’s Big Football Reform: Wings or Shackles?

ZSOLT HAVRAN AND ZOLTÁN JANDÓ