PART I Trust in Media. Trust and Distrust in Economy
1. The Role of Trust in Media and the Economy: Future Directions
2. Trust, Sense of Control, and Diffusion of Narratives: From the Fictional World to Reactions to Uncertainty in Reality
3. Trust in the Media as the Main Source of Economic Knowledge Among the Populations of Poland and France
4. Clickbaitism and Trust in Media Outlets
5. A Simulacrum of Trust? The Production of Confessions in the Media
6. Trust Dynamics in Amberverse: A Case Study of Amberlynn Reid's YouTube Channel, the Commentary Community and Audience Engagement
7. Media Communication With Stakeholders on Example of Polish Innovation and Entrepreneurship Centers
8. Between a “Nazi rag” and “our newspaper”: A Strategy of Building Readers’ Trust in “Gazeta ?ydowska”
9. Who do Gemini and ChatGPT Serve? Trust in Economic Power Embedded in the Chatbot Discourse
10. Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology
11. User Generated Content in Building Brand Trust
12. Trust or Distrust? Expectations in Students’ Opinions About Academic Teachers in the Context of Socio-economic Background and Media Coverage
13. Trust in Technology Among Representatives of Generation Z ? Students
14. Trust in News Media and its Impact on Media Use among Generation Z PART II Impact of Trusted Communication on the Economy
15. Social Media in Trusted Communication and Economy
16. Trusted Sources of Innovation in Small Business: The Case of the COVID-19 Pandemic
17. The Trust-based Marketing Communication, National Brand Equity and Economy ? The Case of Poland and Bulgaria
18. Marketing Communication in Building Trust in the Enterprise
19. Reliability of Financial Influencers and Its Effect on Generation Z Investors’ Behaviours and Decisions
20. What Financial Measures Among European Food and Beverage Listed Companies Create Trust Among Investors?
21. Economic Uncertainty: A Perspective of Young Consumer22. The Concerns Among Young Consumers on Selected Socio-Environmental Factors
23. Greenwashing ? Consumer Trust and Deceptive Corporate Practices
24. Trust in Strangers Based on the Example of the Media Image of Ukrainian War Refugees in Selected Opinion Weeklies in Poland