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1st Edition Security Relationship Management Leveraging Marketing Concepts to Advance a Cybersecurity Program Dedication Introduction Chapter 1: Aligning on the CISO Role The Importance of Information Security Enterprise Reach Executive Level Access Putting It All Together Chapter 2: Security Relationship Management Defined Chapter 3: Marketing Concepts Re-Imagined Getting Started Product Price Place Promotion Chapter 4: Segmentation (Not the Network Kind) Chapter 5: Segmentation Suggestions Corporation Board of Directors Executive Team Cybersecurity Governance Committee Top Cybersecurity Proponents Other Committees Business Unit Manufacturing Distribution International Human Resources/Talent Management Finance Sales Information Technology (IT) Digital & eCommerce Communications/Investor Relations Legal (Including Outside Counsel) Internal Audit Top Cybersecurity Vendors The Cybersecurity Team Chapter 6: The Core Attributes of Segments Critical Stakeholders Metrics & Measurements Segment Contributions Segment Details Feedback Loops Compliance Requirements Cultural Considerations Documentation Retention Chapter 7: The ABC’s of SRM Connection Status Advocate Connection Initial Interaction Shadow Tracking Connections Connection Information Top Initiatives A Level Deeper Chapter 8: SRM Analytics Scenario One Scenario Two Scenario Three Broader Themes Chapter 9: Moving Outside of Your Corporation Frequency Scale Data Elements Vendor Relationships Chapter 10: Addressing Challenges Managing Engagement Challenges Oversaturation & Balancing the Message Unconventional Measures Geographical Challenges Company Size Chapter 11: The Future of SRM Appendix: SRM Toolkit SRM Discussion Topics Industry-specific Relationship Building 1st Edition The Shortest Hour An Applied Approach to Boardroom Governance of Cyber Security About the Author Preface Introduction SECTION ONE. Enhancing Board Oversight 1. The threat landscape 2. The chief information security officer role 3. Security vs. compliance 4. Examining the information security board governance structure 5. Information security assessment 6. The strategic plan 7. The importance of execution 8. Financing cyber security 9. The role of security vendors and consultants 10. Security service management 11. A vision for cyber security board governance SECTION TWO. Cyber security overview 12. Security operations 13. Incident response 14. Security awareness 15. Policy management 16. Risk management 17. The path ahead Appendix: Cyber security inquiry checklist Index |