Introduction - Understanding Sport-Based Social Media: A Game-Changer with Thousands of Ramifications,
1. Fundamentals of Social Media in Sport Studies,
2. Digital Sport Consumption: Exploring and Advancing Theory,
3. Methodological Approaches in Sport and Social Media Research,
4. The State of Sport, Social Media, and Reputation Management,
5. Social Media and Online Hate in Sport: A Case Study of Association Football, Part II: Fan-Oriented Social Media,
6. Reconceptualizing Sports Fandom: Feminine Ethics of Care in Social Media Sports Talk,
7. Social Media and Stadium Performances: Beyond Whistling and Booing,
8. The Fan as a Participant in SocialMediaSport,
9. Fan Engagement, National Identity, and the Toronto Raptors’ Sports/Media Cultural Complex,
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11. Reframing the Destination Narrative through a Sport Mega-Event: Tracing Social Media’s Effect from 2022 FIFA (Men’s) World Cup on Qatar’s Placebrand,
12. Athlete Activism and Social Media: Platforms for Change,
13. Social Media and Athlete Self-Presentation: Evaluating Complexities and Nuances,
14. Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements,
15. The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams’ Social Media Channels,
16. Social Media as a Platform for Growing Fandom: The Potential for Team Media Accounts to Inspire More Excitement and Engagement in Women’s College Sport,
17. Women’s Sports Teams and Social Media in the U.S.: Findings, Frameworks, and Future Research,
18. Public Responses to Sports Teams' Functioning and Policies on Social Media,
19. Use of Social Media in Sport Organizations: Communicating Risks Associated with Contaminated Dietary Supplements,
20. The Relevance of the Five Major European Football Leagues on Social Media and the Influence of Transfers and New Competitors: Cooperation or Competition?,
21. Gender, Representation, and Discursive Meaning-Making: Mediatization and Mediated Football Practices,
22. Collegiate Sports Media in the Era of Popular Feminism: Breaking Free from the Postfeminist Sensibility,
23. The PGA Tour, Organizational Change, and Communicating Care on Social Media,
24. Social Media Presence of Peripheral Basketball Leagues: From the Balkans to the World,
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26. Understanding and Tackling Online Abuse Towards Sport Journalists,
27. Journalists, Social Media and Formula One: Life Inside the Piranha Club,
28. The Post-Twitter Era of Social Media in Sport,
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30. ELTA Sports, Facebook, and Sports Nationalism in Taiwan,
31. YouTube Interventions to Enhance Cultural Citizenship Through Sport: The Case of TG4 (Ireland)