1 You can't always trust the numbers 3
2 Spotting assumptions, estimates, and biases 10
3 Why increase your financial intelligence? 18
4 Profit is an estimate 33
5 Cracking the code of the income statement 38
6 Revenue : the issue is recognition 46
7 Costs and expenses : no hard-and-fast-rules 52
8 The many forms of profit 64
9 Understanding balance sheet basics 75
10 Assets : more estimates and assumptions (except for cash) 82
11 On the other side : liabilities and equity 93
12 Why the balance sheet balances 99
13 The income statement affects the balance sheet 102
14 Cash is a reality check 113
15 Profit [actual symbol not reproducible] cash (and you need both) 117
16 The language of cash flow 124
17 How cash connects with everything else 128
18 Why cash matters 137
19 The power of ratios 145
20 Profitability ratios : the higher the better (mostly) 151
21 Leverage ratios : the balancing act 158
22 Liquidity ratios : can we pay our bills? 162
23 Efficiency ratios : making the most of your assets 165
24 The building blocks of ROI 177
25 Figuring ROI : the nitty-gritty 184
26 The magic of managing the balance sheet 199
27 Your balance sheet levers 203
28 Homing in on cash conversion 209
29 Financial literacy and corporate performance 217
30 Financial literacy strategies 223
31 Financial transparency : our ultimate goal 228