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To make the application of the lessons you learn from Simply Strategy even easier, specially-written software to analyse your company date is available. For more information and free sample activities, see the website at www.pearson-books.com/simplystrategy
Richard Koch is the author of 15 highly acclaimed books, including The FT Guide To Strategy and the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. He is also a strategy consultant and entrepreneur. Peter Nieuwenhuizen is a highly experienced manager who has worked in both strategy and marketing. He has made a speciality of helping managers to develop practical strategy for their business units. |