Part I : Why the Weird Ideas Work
1. Why These Ideas Work, but Seem Weird
2. What Is Creativity, Anyway?

Part II : The Weird Ideas
3. Hire "Slow Learners" (of the Organizational Code) (Weird Idea#1)
4. Hire People Who Make You Uncomfortable, Even Those You Dislike (Weird Idea #1 1/2)
5. Hire People You (Probably) Don't Need (Weird Idea #2)
6. Use Job Interviews to Get Ideas, Not to Screen Candidates (Weird Idea #3)
7. Encourage People to Ignore and Defy Superiors and Peers (Weird Idea #4)
8. Find Some Happy People and Get Them to Fight (Weird Idea #5)
9. Reward Success and Failure, Punish Inaction (Weird Idea #6)
10. Decide to Do Something That Will Probably Fail, Then Convince Yourself and Everyone Else That Success Is Certain (Weird Idea #7)
11. Think of Some Ridiculous or Impactical Things to DO, Then Plan to Do Them (Weird Idea #8)
12. Avoid, Distract, and Bore Customers, Critics, and Anyone Who Just Wants to Talk About Money (Weird Idea #9)
13. Don't Try to Learn Anything from People Who Seem to Have Solved the Problems You Face (Weird Idea #10)
14. Forget the Pat, Especially Your Company's Successes (Weird Idea #11)

Part III : Putting the Weird Ideas to Work
15. Building Companies Where Innovation Is a Way of Life