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Introduction. The Path to Take
Chapter One. Welcome to the Emotional Economy Chapter Two. Discover the Talents of Each Employee Chapter Three. The Route That Never Goes Astray Chapter Four. Steering toward Engagement Chapter Five. Directions for Enhancing and Managing Employee Engagement Chapter Six. Emotional Economics, Part 1 Chapter Seven. The Open Highway Chapter Eight. The Four Emotional States That Drive Customer Engagement Chapter Nine. Directions for Enhancing and Managing Customer Engagement Chapter Ten. Emotional Economics, Part 2 Chapter Eleven. Managing the Emotional Economy Epilogue. A New Vision for a New Century |