Name: Start with No: The Negotiating Tools That the Pros Don`t Want You to Know
SKU: 370907
Price: 42120 KRW
Availability: InStock
Author: Camp
ISBN: 9780609608005

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Start with No: The Negotiating Tools That the Pros Don't Want You to Know

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직수입양서 Start with No: The Negotiating Tools That the Pros Don't Want You to Know

The Negotiating Tools That the Pros Don't Want You to Know Hardcover

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Camp, Jim

Crown Currency 2002.07.01.

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Think win-win is the best way to make the deal? Think again. It's the worst possible way to get the best deal. This is the dirty little secret of corporate America. For years now, win-win has been the paradigm for business negotiation--the "fair" way for all concerned. But don't believe it. Today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Have you ever heard someone on the other side of the table say, "Let's team up on this, partner"? It all sounds so good, but these negotiators take their naive "partners" to the cleaners, deal after deal. Start with No shows you how they accomplish this. It shows you how such negotiations end up as win-lose. It exposes the scam for what it really is. And it guarantees that you'll never be a victim again. Win-win plays to your emotions. It takes advantage of your instinct and desire to make the deal. Start with No teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to negotiate with the pros. Start with No introduces a system of decision-based negotiation. Never again will you be out there on a wing and a prayer. Never again will you feel out of control. Never again will you compromise unnecessarily. Never again will you lose a negotiation. The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of theother party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decision Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation--the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. It is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.

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Introduction. Win-Win Will Kill Your Deal

1. Your Greatest Weakness in Negotiation - The Dangers of Neediness
2. The Columbo Effect - The Secret of Being "Not Okay"
3. Start with No - How Decisions Move Negotiations Forward
4. Success Comes from This Foundation - Develop Your Mission and Purpose
5. Stop Trying to Control the Outcome - Focus on Your Behavior and Actions Instead
6. What Do You Say? - Fuels of the Camp System : Questions
7. How Do You Say It? - More Fuels of the Camp System
8. Quiet Your Mind, Create a Blank Slate - No Expectations, No Assumptions, No Talking
9. Know Their "Pain", Paint Their "Pain" - Work with Your Adversary's Real Problem
10. The Real Budget and How to Build It - The Importance of Time, Energy, Money, and Emotion
11. The Shell Game - Be Sure You Know the Real Decision Makers
12. Have an Agenda and Work It - Ride the Chaos Inherent in Negotiation
13. Present Your Case - If You Insist - Beware the Seductions of PowerPoint
14. Life's Greates Lesson - The Only Assurance of Long-Term Success

Conclusion. Dance with the Tiger! - Thirty-Three Rules to Remember

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발행일: 2002년 07월 01일

쪽수, 무게, 크기: 271쪽 | 380g | 크기확인중

ISBN13: 9780609608005

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