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Foreword
by Steven Pinker xi Introduction: The Outlines of a Revolution 1 Part I Data, Big and Small 1. Your Faulty Gut 25 Part II The Powers of Big Data 2. Was Freud Right? 45 3. Data Reimagined 55 Bodies as Data 62 Words as Data 74 Pictures as Data 97 4. Digital Truth Serum 105 The Truth About Sex 112 The Truth About Hate and Prejudice 128 The Truth About the Internet 140 The Truth About Child Abuse and Abortion 145 The Truth About Your Facebook Friends 150 The Truth About Your Customers 153 Can We Handle the Truth? 158 5. Zooming In 165 What's Really Going On in Our Counties, Cities, and Towns? 172 How We Fill Our Minutes and Hours 190 Our Doppelgangers 197 Data Stories 205 6. All the World's a Lab 207 The ABCs of A/B Testing 209 Nature's Cruel-but Enlightening-Experiments 221 Part III Big Data: Handle with Care 7. Big Data, Big Schmata? What It Cannot Do 243 The Curse of Dimensionality 246 The Overemphasis on What Is Measurable 252 8. Mo Data, Mo Problems? What We Shouldn't Do 257 The Danger of Empowered Corporations 257 The Danger of Empowered Governments 266 Conclusion: How Many People Finish Books? 271 Acknowledgments 285 Notes 289 Index 319 |
Seth Stephens-Davidowitz
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