Introduction 1
The Real Heroes of Innovation

1 The Protagonist 19

‘Captain One Minute, Pirate the Next’: The qualities innovators need to succeed in a corporate environment.

2 The Quest for Provocation 49

The Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo.

3 Making Ideas Real 89

The Innovator’s Favourite Weapon: A philosophy and approach for developing, validating and selling ideas.

4 Collision Course 133

Creating Space for Serendipity: How the physical environment can be used to promote innovation.

5 Battling the Corporate Machine 183

Navigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed.

A Call to Arms 229

Thanks 233

Sources 235

Index 241