Instead of Introduction: Culture and Business: Are They Interdependent? PART I. CROSS-CULTURAL MARKETING CHALLENGES Chapter
1. Cross-cultural Product Strategy of McDonald`s Chapter
2. Expansion of Cosmetic Manufacturers to the GCC Countries ? Challenges and Cultural Adaption of Products Chapter
3. Codorniu’s “cava” in China: Bridging Marketing Strategies and Cultural Differences Chapter
4. The importance of Communication in Shaping Organisational Culture at Unilever Nigeria Plc Chapter
5. The Importance of the Nation Brand and the Effect of the Country of Origin on the Internationalisation of Enterprises Chapter
6. Cross-cultural Adoption of Augmented Reality ? Theories and Practices PART II. CULTURAL ASPECTS OF INTERNATIONAL BUSINESS Chapter
7. Internationalisation of the Company: Amica’s Path to the Culturally Diverse Markets Chapter
8. Cultural Barriers in Foreign Direct Investments: The Case of Zanglory Investments Ltd. in Zanzibar Chapter
9. Danish Values in the Structures of the Polish Subsidiary of VELUX Chapter
10. Challenges in Managing a Polish-Ukrainian Team: Exploring Intercultural, International, and Interlingual Differences Chapter
11. How International FMCG Companies Maximise Employees` Intrinsic Motivation by Adapting to Cultural Differences in Expression of Basic Psychological Needs Chapter
12. Remote Work in Culturally Diverse Business: A Case of Duracell North Central Europe Organisation’s Experience Chapter
13. The Adoption of ESG Practises in Corporate Strategies ? Does Cultural Background Matter? Chapter
14. Women on Board in the Volkswagen Group: Women in Society, Religion and Traditional Beliefs Chapter
15. Culture and Business: Looking Ahead 2035