Introduction: What is INTRIGUE and Why Is it Important? 1
Part I I - INTRO: Open with an INTRO that Has People at Hello 9
Chapter 1 Ask "Did You Know?" Questions 11
Chapter 2 Show Them the Fish 19
Chapter 3 Share What's Rare 27
Chapter 4 Turn a No into a Yes 33
Chapter 5 Psych Yourself Up, Not Out 39
Part II N = NEW: It's Not Enough to Be True; It Needs to Be NEW 47
Chapter 6 Create the Next New Thing 49
Chapter 7 Keep Current 57
Chapter 8 Look at the World with Reawakened Eyes 65
Chapter 9 Cause Aha's with Ha-Fia's 71
Part III T = TIME-EFFICIENT: Win Trust by Being Time Efficient 77
Chapter 10 Keep it Brief or They'll Give You Grief 79
Part IV R = REPEATABLE: If People Can't REPEAT It; They Didn't Get It 87
Chapter 11 Craft a Phrase-that-Pays 89
Part V I = INTERACT: Don't Just Inform, INTERACT 97
Chapter 12 Never Again Deliver an Elevator Speech 99
Chapter 13 Create Mutually Rewarding Conversations 105
Chapter 14 Facilitate Interactive Meetings and Programs 111
Part VI G = GIVE: GIVE Attention First 121
Chapter 15 Customize to Connect 123
Chapter 16 Listen Like You Like to Be Listened To 129
Part VII U = USEFUL: If It Isn't Actionable, It Isn't USEFUL 139
Chapter 17 Establish Real-World Relevance 141
Chapter 18 Offer Options, Not Orders 149
Part VIII E = EXAMPLES: Don't Tell Stories; Share Real-World EXAMPLES 161
Chapter 19 Illustrate Ideas with Dog on a Tanker Examples 163
Chapter 20 Put People in the SCENE 171
Summary and Action Plan: What's Next? 177
Chapter 21 Expand Your Influence-For Good 179
The INTRIGUE Creed 186
The INTRIGUE Quiz 187
Notes 190
Acknowledgments 195
Index 197
About the Author 204
We Want to Hear from You! 206