About Authors.

List of figures and tables.

Acknowledgments and Financial Disclosure.

Introduction..

Chapter
1. The circular economy ? an outline of the concept and its evolution.

1.1. The circular economy concept.

1.2. Evolution of the circular economy concept.

1.3. Key objectives and results of a circular economy.

1.4. Circular economy implementation in word economies and mapping CE networks.

References

Chapter
2. The evolution of sustainable marketing against a background of selected market changes.

2.1. The evolution of the conventional understanding of marketing.

2.2. The beginnings of sustainable marketing and the green supply chain.

2.3. Sustainability and sustainable marketing: definitions and practical examples

2.4. Adverse consumer trends slowing the development of sustainable marketing.

2.5. Planned product obsolescence.

2.6. Greenwashing.

2.7. Trends supporting the development of sustainable attitudes

References

Chapter
3. The Main Sustainable Change Actors.

3.1. The concept of stakeholders

3.2. Groups of stakeholders in a circular economy and a sustainable change.

3.3. Consumers as benefactors and the main stakeholders in sustainable change.

3.4 The role of NGOs in a circular economy.

3.5 The corporate sector and its involvement in sustainable change.

3.6. Educators, academics and researchers promoting a circular economy.

3.7. The importance of influencers and celebrity endorsement.

3.8. Other sustainable stakeholders.

References

Chapter
4. Examples of activities of enterprises in a circular economy.

4.1. Methods: An overview of circular economy and sustainable marketing practices.

4.2. An overview of circular economy and sustainable marketing practices.

Conclusions.

References