Introduction : EVEolution : What It Is, How It Works, Why Your Business Can't Survive Without It
Chapter 1 : Connecting Your Female Consumers to Each Other Connects Them to Your Brand
Chapter 2 : If You're Marketing to One of Her Lives You're Missing All the Others
Chapter 3 : If She Has to Ask, It's Too Late
Chapter 4 : Market to Her Peripheral Vision, and She Will See You in a Whole New Light
Chapter 5 : Walk, Run, Go to Her, Secure Her Loyalty Forever
Chapter 6 : This Generation of Women Consumers Will Lead You to the Next
Chapter 7 : Co-Parenting Is the Best Way to Raise a Brand
Chapter 8 : Everything Matters - You Can't Hide Behind Your Logo
Chapter 9 : The Truths Can Set You Free Revlon Reborn
Chapter 10 : In Conclusion : Making the World Safe for EVEolution