List of contributors

Preface

Acknowledgements

PART 1

Introduction

1 The culture of events

1.1 Developed markets

1.2 Undeveloped and developing markets

1.3 Sustainable events

2 The structure of events

2.1 Types of event

2.2 Sectors of the event industry

2.3 The structure of an event

3 The role of the event organiser

3.1 Types of event organiser

3.2 The 'real' event manager

3.3 The 'real' client

3.4 Risk and control

3.5 Staffing

PART 2

Management pre-event

4 The enquiry to confirmation stage

4.1 Enquiry

4.2 Brief

4.3 Proposal

4.4 Budget proposal

4.5 Confirmation

5 Management of the lead-in

5.1 Lead-in

5.2 The venue

5.3 Marketing

5.4 Funding

5.5 Theme

5.6 The client file

6 Catering and beverages

6.1 Catering

6.2 Beverages

7 Client liaison and communications

7.1 Tickets and invitations

7.2 Client liaison

7.3 Event checklist

7.4 Administration checklist

7.5 Production companies

PART 3

Management on-site: operational event management

8 Event organiser responsibilities

8.1 Checking

8.2 Hosting

8.3 The running order

8.4 Sequence

8.5 Production office

8.6 Rehearsal

8.7 Caterers

8.8 Theme and decoration

8.9 Entertainment riders

8.10 Staff briefing

8.11 Pre-event briefing

8.12 On-site briefing

8.13 Security

8.14 Final walk-round

8.15 Fire, health and safety

8.16 Aesthetics

8.17 The front door

8.18 Cloakroom

9 Inside the event

9.1 The guest experience

9.2 The press

9.3 Event photography

9.4 De-rig

9.5 Get-out

PART 4

Management post-event

10 Debriefs and reports

10.1 Debriefs

10.2 Complaint handling

10.3 Guest feedback

10.4 Final report

11 Case studies

Case study 1 by Philip Berners: Garden party hosted by Queen Elizabeth II, Windsor

Case study 2 by Philip Berners: Artist and VIP hospitality at The BRIT Awards

Case study 3 by Philip Berners: Worldwide launch of the Bon Jovi album, Crush

Case study 4 by Chantal Dickson: The 2014 Tour de France Grand Depart Leeds

Case study 5 by Paul Glover: A circus celebration event in London

Case study 6 by Ariane Lengyel: Grand party at the Palace of Versailles

Case study 7 by Amira Malek: Reflections on graduating with an events management degree

Case study 8 by Dr Evangelia Marinakou: An international IT conference in Greece

Case study 9 by David Titley: Reflections of studying for a degree in events management

12 Event management as a career choice

13 The author’s career path

13.1 Author’s eventography

Appendices

I Event enquiry form

II Example sponsor package

III Event checklist

IV Administration checklist

V Example function sheet (running order)

VI Final report

Glossary of technical terms

Index