Contents
1. Ka-ching! Ka-ching! Marketer's Music
2. Deeply Understand the Definition of Marketing
3. The Superstar Marketing Company
4. "This Is Customer Money!"
5. Customers Fire Employees Every Day
6. Segment Your Customers: Okay, Not Okay
7. The Customer Is Not Always Right
8. Use the Seven Growth Levers
9. You Must Love Your Brand
10. Early to Bed, Early to Rise, Sell Hard, and Dollarize
11. Always Price to Value
12. The Folly of Price Cutting
13. A Price-to-Value Parable
14. Always Sell Consequeces
15. Derived Demand Is Not Direct Demand
16. Fifteen Super Marketer Must-Knows
....
Epilogue
Appendix: Dollarize Your Way to More Effective Marketing