1. Humanistic Tourism: Exploring Old and New Tourism Challenges from a Humanistic Perspective

Part I: Criticism and Ethical Value in Tourism

2. The Truths About Conventional Tourism and its Scientism: A Humanistic Critique

3. Voluntourism, Humanistic Management and Relational Goods

4. Humanistic Tourism through the Mayan Train Megaproject: A New Narrative for Tourism Development in the Yucatan Peninsula

5. Ethical Value Propositions in Branding a Rural Community

6. Service Delivery and Employee Turnover: The Importance of Work-Life Balance

Part II: Innovating Education, Training and Experiences in Tourism

7. Tourism Education from a Humanistic Perspective: Anthropological Inspirations

8. Humanistic Management Training: An Explorative Study on Erasmus Students’ Intercultural Sensitivity

9. A New Entrepreneurial Training Model: The "Win-Win UNESCO Experience"

10. The Humanistic Supervisor

11. Natural History Museums and Sustainable Development: The Role of Education for Humanistic Tourism

12. How Museums Can Contribute to Collective Well-Being: The Role of an "Augmented" Video Guide

Part III: Conclusion

13. Reshaping Tourism: Advances and Open Issues