Introduction
1. From kitsch phenomenon, through kitsch experience, to kitschy management and management of kitsch
2. Kitsch in organisational culture: challenges and opportunities in the work environment
3. Kitsch in organisational governance: management through simplified edicts and superficial interpretations in religious fatwas
4. Kitsch in HRM: the role of communication in managing generational diversity in an organization
5. Kitsch in managerial language: rhetorical manifestations of kitsch in scholarly writing
6. Kitsch in marketing: merchandising and promotional activities in the retail sphere
7. Kitch in advertising: a field of post-modern market communication battle
8. Kitsch in brand management: impact of aesthetic truth and false in advertising strategies
9. Kitsch in entrepreneurship: meal kits, taste and the art of socio-economic enterprise 10 Kitsch in decision-making: financial destabilisation of joint-stock companies by boards of directors
11. Kitsch in new technologies management: design practices and user experiences
12. Kitsch in city space management: beauty and functionality of public space
13. Kitsch in social media: self-optimisation gurus on Instagram Conclusion: determinants and functions, carriers and propagators of managerial and organisational kitsch