So he was forced to be swift and practical. Consequently, he has developed a system of training that is unique─a striking combination of public speaking, salesmanship, human relations, and applied psychology.
--- p.23, 「INTRODUCTION: A Short-Cut to Distinction」중에서

So, if you want to get a real, lasting benefit out of this book, don’t imagine that skimming through it once will suffice. After reading it thoroughly, you ought to spend a few hours reviewing it every month. Keep it on your desk in front of you every day. Glance through it often. Keep constantly impressing yourself with the rich possibilities for improvement that still lie in the offing. Remember that the use of these principles can be made habitual and unconscious only by a constant and vigorous campaign of review and application. There is no other way.
--- p.26, 「Nine Suggestions On How To Get The Most Out of This Book」중에서

For “the great aim of education” said Herbert Spencer, “is not knowledge but action.” And this is an action book.
--- p.44, 「PREFACE: How This Book Was Written─and Why」중에서

Instead of condemning people, let’s try to understand them. Let’s try to figure out why they do what they do. That’s a lot more profitable and intriguing than criticism; and it breeds sympathy, tolerance, and kindness. “To know all is to forgive all.”
--- p.60~61, 「Part 1 Chapter 1: “If You Want to Gather Honey, Don’t Kick Over the Beehive”」중에서

Professor John Dewey, America’s most profound philosopher, phrases it a bit differently. Dr. Dewey says the deepest urge in human nature is “the desire to be important.” Remember that phrase: “the desire to be important.” It is significant. You are going to hear a lot about it in this book.
--- p.63, 「Part 1 Chapter 2: The Big Secret of Dealing with People」중에서

I’m talking about a new way of life. Let me repeat. I am talking about a new way of life.
--- p.75, 「Part 1 Chapter 2: The Big Secret of Dealing with People」중에서

If out of reading this book you get just one thing: an increased tendency to think always in terms of the other person’s point of view, and see things from his angle─if you get that one thing out of this book, it may easily prove to be one of the milestones of your career.
--- p.92, 「Part 1 Chapter 3: “He Who Can Do This Has the Whole World with Him…”」중에서

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
--- p.100, 「Part 2 Chapter 1: Do This and You’ll Be Welcome Anywhere」중에서

Remember that a man’s name is to him the sweetest and most important sound in the English language.
--- p.132, 「Part 2 Chapter 3: If You Don’t Do This, You Are Headed for Trouble」중에서

You want the approval of those with whom you come in contact. You want recognition of your true worth. You want a feeling that you are important in your little world. You don’t want to listen to cheap, insincere flattery but you do crave sincere appreciation. You want your friends and associates to be, as Charles Schwab puts it, “hearty in their approbation and lavish in their praise.” All of us want that. So let’s obey the Golden Rule, and give unto others what we would have others give unto us. How? When? Where? The answer is: all the time, everywhere.
--- p.153~154, 「Part 2 Chapter 6: How to Make People Like You Instantly」중에서

You can’t win an argument. You can’t because if you lose it, you lose it; and if you win it, you lose it. Why? Well, suppose you triumph over the other man and shoot his argument full of holes and prove that he is non compos mentis. Then what? You will feel fine. But what about him? You have made him feel inferior. You have hurt his pride. He will resent your triumph. And─ “A man convinced against his will Is of the same opinion still.”
--- p.173, 「Part 3 Chapter 1: You Can’t Win an Argument」중에서

When we are wrong, we may admit it to ourselves. And if we are handled gently and tactfully, we may admit it to others and even take pride in our frankness and broadmindedness. But not if someone else is trying to ram the unpalatable fact down our esophagus….
--- p.184~185, 「Part 3 Chapter 2: A Sure Way of Making Enemies─and How to Avoid It」중에서

If a man’s heart is rankling with discord and ill feeling toward you, you can’t win him to your way of thinking with all the logic in Christendom. Scolding parents and domineering bosses and husbands and nagging wives ought to realize that people don’t want to change their minds. They can’t be forced or driven to agree with you or me. But they may possibly be led to, if we are gentle and friendly, ever so gentle and ever so friendly.
--- p.205, 「Part 3 Chapter 4: The High Road to a Man’s Reason」중에서

You deserve very little credit for being what you are─and remember, the man who comes to you irritated, bigoted, unreasoning, deserves very little discredit for being what he is. Feel sorry for the poor devil. Pity him. Sympathize with him.
--- p.246, 「Part 3 Chapter 9: What Everybody Wants」중에서

If a few sentences humbling oneself and praising the other party can turn a haughty, insulted Kaiser into a staunch friend, imagine what humility and praise can do for you and me in our daily contacts. Rightfully used, they will work veritable miracles in human relations.