1. (Introduction): Judgement of ugliness: The politics of ‘anti-vulgarity’ in China’s media and cultural governance Part I: Internet Cultural Products
2. Messy realities and power secrecy: Contested and persistent presences of vulgarities in the governance of Chinese web novels
3. Legitimising musical taste: ‘Vulgar internet songs’ from ‘Mice loves rice’ to PG-One
4. Boy’s love as ‘vulgar’ culture? The discourse of anti-boys’ love and the cis-heteronormative governance against BL-adapted web dramas in China
5. Vulgar spirits of games and play from state to society: An alternative history of videogames in China Part II: Vernacular Internet Cultures
6. ‘Toxic Chicken Soup’ as a genre: The dialectics of hope and its governance on We Media
7. Ball-ache, dick hair and serial cunt words: The role of vulgarity in Chinese internet language
8. Negativity as vulgar? The rise of self-mockery culture and its governance
9. In search of the opposite of the canonical: eGao Red Classics and its regulation Part III: Subcultural Online Communities
10. Vulgarising a subaltern taste on Chinese social media: The rise and fall of hanmai rap and social shake dance
11. Eroticised internet celebrity and vulgarity in China: The case of Aoi Sola
12. ‘Chasing idols in a rational way’: Governing toxic ‘fan circle’ culture in China