Introduction; Introduction to Design for Services;
1.1 A New Discipline; Design for Services: From Theory to Practice and Vice Versa;
2.1 Designing Interactions, Relations and Experiences; Case Study 01 Co-Designing Services in the Public Sector; Case Study 02 Developing Collaborative Tools in International Projects; Case Study 03 Designing Empathic Conversations About Future User Experiences; Case Study 04 Driving Service Design By Directed Storytelling; Case Study 05 Exploring Mobile Needs and Behaviours in Emerging Markets;
2.2 Designing Interactions to Shape Systems and Organisations; Case Study 06 There is More to Service Than Interactions; Case Study 07 How Service Design Can Support Innovation in the Public Sector; Case Study 08 From Novelty to Routine; Case Study 09 Enabling Excellence in Service with Expressive Service Blueprinting;
2.3 Exploring New Collaborative Service Models; Case Study 10 Service Design, New Media and Community Development; Case Study 11 Designing the Next Generation of Public Services; Case Study 12 A Service Design Inquiry into Learning and Personalisation; Case Study 13 Mobile and Collaborative. Mobile Phones, Digital Services and Sociocultural Activation;
2.4 Imagining Future Directions for Service Systems; Case Study 14 Using Scenarios to Explore System Change; Case Study 15 Designing a Collaborative Projection of the ‘CitE Du Design'; Case Study 16 Enabling Sustainable Behaviours in Mobility Through Service Design; Case Study 17 Supporting Social Innovation in Food Networks;
2.5 A Map of Design for Services;
2.6 What is Design for Services?;
2.7 What Job Profiles for a Service Designer?; Future Developments;
3.1 An Emerging Economy