INTRODUCTION: Design and Personalisation: By a Person or for a Person?

Iryna Kuksa and Tom Fisher



PART ONE: Personalising consumption, retail and digital spaces



1. Personalisation and Fashion Design



Tony Kent



2. Making it Mine: Personalising Clothes at Home



Amy Twigger Holroyd



3. Wearable Technology as Personalised Fashion: Empowering or Oppressive?



Conor Farrington



Part Two: Personalising communication, marketing and manufacture



4. Who is really in control? Pitfalls on the Path to Personalisation and Personality



Jon Oberlander



5. What Will Designers Do when Everyone can be a Designer?



Matt Sinclair



6. The History and Application of Additive Manufacturing for Design Personalisation



Guy Bingham



Part Three: Personalising health



7. The 4 Ps: Problems in Personalising a Public Service (A Personal View of Personalisation in the NHS)



Kath Checkland



8. Designing for Personalisation in Predictive and Preventive Medicine



Olga Golubnitschaja, Heinz Lemke, Marko Kapalla and Tony Kent



9. Towards a Person-Centred Approach to Design for Personalisation



Sarah Kettley, Richard Kettley and Rachel Lucas



Conclusion: What Happens Next? Themes and Principles for a Personalised Future



Tom Fisher and Iryna Kuksa