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Preface xiii
Part I Coco Before Chanel No. 5 1. Aubazine and the Secret Code of Scent 3 2. The Pretty Perfumer 13 3. The Scent of Betrayal 23 4. An Education in the Senses 37 5. The Prince and the Perfumer 47 6. The Birth of a Modern Legend 59 Part II Love and War 7. Launching Chanel No. 5 75 8. The Scent with a Reputation 83 9. Marketing Minimalism 99 10. Chanel No. 5 and the Style Moderne 111 11. Hollywood and the Great Depression 119 12. A Broken Partnership 131 13. In the Shadow of the Ritz 139 14. Coco at War 151 15. Coco Plays the Numbers 165 Part III The Life of an Icon 16. An Icon of the 1950s 181 17. The Art of Business 193 18. The End of Modern Perfumery 205 Afterword 213 Acknowledgments 219 Notes 223 Bibliography 261 Index 269 |
Tilar J. Mazzeo