발간사 2
머리말 4

제1장 청소년 프로그램개발의 이해 9

1. 청소년 프로그램의 개념 ···············································································9
2. 청소년 프로그램의 유형 ·············································································18
3. 청소년 프로그램개발의 중요성 ···································································27
4. 청소년 프로그램개발의 개념 ······································································29
5. 프로그램개발의 성격과 특성 ······································································32

제2장 청소년 프로그램개발의 이론 37

1. 청소년 프로그램개발 이론의 정의와 성격 ·················································37
2. 청소년 프로그램개발 패러다임 ···································································39
3. 청소년 프로그램개발의 접근방법 ·······························································44
4. 청소년 프로그램개발자의 역할과 전문성 ·················································48

제3장 청소년 프로그램개발의 통합모형 53

1. 청소년 프로그램개발의 원리 ······································································53
2. 청소년 프로그램개발의 접근원리 ·······························································55
3. 프로그램개발의 영향 요인 ········································································58
4. 프로그램개발의 통합모형 ············································································61

제4장 청소년 프로그램개발의 기획 67

1. 청소년 프로그램 기획의 개념 및 특징 ······················································67
2. 청소년 프로그램 기획의 필요성과 고려요인 ·············································71
3. 청소년 프로그램 기획자 역할과 능력 ························································73
4. 청소년 프로그램의 기획과정 ······································································76

제5장 청소년 프로그램 요구분석 93

1. 요구의 개념 ·································································································93
2. 요구분석의 목적과 유형 ·············································································97
3. 요구 분석의 기법 ·····················································································100
4. 요구분석의 절차 ·······················································································108

제6장 청소년 프로그램 목적 및 목표 설정 115

1. 프로그램 목적 및 목표의 이해 ································································115
2. 프로그램 목적 설정과 진술 ······································································120
3. 활동목표의 영역과 유형 ···········································································123
4. 활동목표 진술의 방법 ··············································································128

제7장 청소년 프로그램의 설계 133

1. 프로그램의 설계절차와 구성 요소 ···························································133
2. 청소년 프로그램의 설계원리 ····································································137
3. 프로그램 설계의 구체적인 방법 ·······························································145
4. 프로그램 설계상의 유의점 ········································································151

제8장 청소년 프로그램 마케팅과 홍보 155

1. 청소년 프로그램 마케팅의 개요 ·······························································155
2. 청소년 프로그램 마케팅 전략의 내용 ······················································159
3. 청소년 프로그램 마케팅 혼합요소의 종류와 지향점 ·······························167
4. 청소년 프로그램의 홍보 ···········································································171

제9장 청소년 프로그램 실행 및 운영 179

1. 청소년 프로그램 실행의 기본 의미 ·························································179
2. 준비단계에서의 청소년 프로그램 실행 전략 ···········································189
3. 실시단계에서의 청소년 프로그램 실행 전략 ···········································191
4. 정리단계에서의 청소년 프로그램 실행 전략 ···········································211

제10장 청소년 프로그램 평가 219

1. 청소년활동 프로그램 평가의 개념 ···························································219
2. 청소년활동 프로그램 평가의 기능과 원리 ···············································223
3. 청소년활동 프로그램 평가의 기준 및 모형 ·············································225
4. 청소년활동 프로그램 평가자의 능력과 역할 ···········································233
5. 청소년활동 프로그램 평가의 절차 ···························································235

제11장 청소년 프로그램개발의 실제 243

1. 청소년활동 프로그램의 개발 ····································································244
2. 청소년보호 프로그램의 개발 ····································································260

찾아보기 284