Foreword by Jennifer Leeman

Biographies of contributors

Introduction: Spanish in the US: A much needed dialog between linguistics and communication/media studies by Ana Sanchez-Munoz y Jessica Retis

1. Forgoing multilingualism as a collection of elite monolingualisms through trans- rhetoric, by Josh Prada

2. New media representations of Spanish heritage speakers: The case of #nosabokids, by Daniela Stransky, Emma Donnelly, Cheyenne Stonick, Maria Dominguez, and Diego Pascual y Cabo

3. Speaking Billennial: Digitizing Humor and Language in Flama, Pero Like, and Mitu, by Manuel Aviles-Santiago

4. Bilingual strategies on news media production in the post-digital age, by Jessica Retis and Lourdes Cueva Chacon

5. Es porque some parents los hacen spoil’: Perceptual Dialectology and media depictions of bilingualism in New Mexico, by Damian Vergara Wilson

6. Language and a Cuban Diasporic Public Sphere: Performing the Political in Digital Independent Media and Social Networks, by Marelys Valencia and Andrew Lynch

7. Bilingualism in Gentefied: Portrayals of code-switching in a Latinx family dramedy, by Elise M. DuBord

8. What’s so elite?: A critical discourse analysis of mediatized code-switching in the Netflix series Elite, by Sergio Loza, Rosti Vana, and Lillie Padilla

9. [Cries in Spanish]: The Memetic Role of Soraya Montenegro in Latina/x Popular Culture, by Dolores Ines Casillas, Sara Veronica Hinojos, and Adanari Zarate

10. Spanish-Language Advertising Trends: Shifting Language Hierarchies on Broadcast Television, by Kristin C. Moran

11. The Use of Bilingual Advertising Targeting Hispanics, by Sindy Chapa

12. Media and Translation Studies: a disconnection fueling language levelling, by Rossy Lima de Padilla

13. Media, Linguistics and Translanguaging on the South Plains of Texas, by Kenton T. Wilkinson, Idoia Elola, Gabriel Dominguez Partida

14. Latinx Parents Raising Bilingual Children: An Exploration of the Monolingual Norm and Translanguaging in Family Language Practices, by Rachel E. Showstack and Suzanne Garcia-Mateus

15. “Mezcla, une y da identidad”: Reimagining Spanish-Language Values Through a Multimedia Module on the History of the Language, by Maria Luisa Parra Velasco and Carolina Melgarejo-Torres

16. The Power of Critical Bilingual Spaces in School and Community: Counteracting Subtractive Assimilation of Latinx Migrants in the US, by Antonieta Mercado and David Gonzalez Hernandez

17. Mexican Manhattan: Migrations through New York City and Latinx Literature en Espanol, by Melissa Castillo Planas

Definition of Key Concepts

Index