Contents

List of Figures

List of Contributors

Introduction

Framing Sustainability

Maida Kosatica & Sean P. Smith

1. Visual Essay: “Banal Sustainability”

Sean P. Smith

SECTION I: Reframing sustainability in a colonial world

2. Rethinking Sustainability through Indigenous Language Futures

Bernard C. Perley

3. Chronotopes of Sustainability and the Coloniality of Corporate Initiatives

Jessica Pouchet

4. Climate Crisis and Animal Exploitation: Historical Materialism and The Reformulation of Industrial Discourses

Diego L. Forte

SECTION II: The semiotics of sustainability

5. The semiotics of “the unfinished”: The lost highway and other signifiers of unsustainable development

Anders Björkvall & Arlene Archer

6. Creating shared value: A Social Semiotic Analysis of ESG Discourse on Social Media

Esterina Nervino, Karen C. K. Choi & Jiaying Wang

7. Signs of sustainability? The semiotic dimension of urban plants

Laura Imhoff

SECTION III: Communicating sustainability in everyday life

8. Responding to lifestyle discourses in climate conversations

Julia Coombs Fine

9. . Sustainable Architecture Studio Discourse: When the decoupling of communication, intentions, and outcomes presents aspirations for alternative futures

Sherif Goubran

10. Reclaiming Sustainability for the Anthropocene

Gavin Lamb

SECTION IV: Sustainability communication in the arts

11. ‘Sustainability’ in the Arts and Culture Sector: A Discourse Analytic Appreciative Inquiry

Kate Power

12. Climate In the Club: Conveying Sustainable Futures Through Eco Grime and Solarpunk Music

Morgan Sleeper & Jessica Love-Nichols

13. Staying away from Cthulhu rather than Embracing the Cthulhucene: Human and Non-Human Relations in Netflix’s The Sea Beast

Emelie Fälton & Polina Ignatova

Epilogue

14. Seeing Through Sustainability and the Wasteful Rhetorics of (un)knowing

Crispin Thurlow

Index