LG전자 생활가전HS(Home appliance Solution) 사업본부 상무. 영국 센트럴 세인트 마틴 석사, 서울대 디자인학 박사. LG전자에서 고객경험[CX]혁신과 관련된 상품기획을 담당하며 혁신상품 출시, 신사업모델 발굴 및 오퍼레이션, CX에 기반한 경영전략수립, 제품/공간 서비스디자인 등 융합적 통찰력을 발휘하고 있다. 성신여대 서비스·디자인공학과 교수로서 학계와 업계를 오가며 다수의 기업 고객경험 및 프로젝트를 수행했으며, Q1(상위 25%) SSCI 및 SCIE 국제 저명 학술지에 논문들을 게재하는 등 연구활동도 왕성하다. 이론과 실무를 아우르는 전문가로서 2021년부터 《중앙일보》에 ‘이향은의 트렌드터치’를 연재하고 있다.

Hyang Eun Lee is an Executive Director at LG Electronics Home Appliance & Air Solution [H&A] Business Division. She holds a Master’s degree from Central Saint Martins in the UK and a Ph.D. in Design from Seoul National University. At LG Electronics, she is responsible for product planning focused on customer experience [CX] innovation. Her work includes launching innovative products, discovering and managing new business models, establishing CX-based management strategies, and designing product and space services. As a professor in the Department of Service·Design Engineering at Sungshin Women’s University, she has conducted numerous corporate customer experience projects, bridging academia and industry. She is also actively engaged in research, publishing papers in top 25% [Q1] SSCI and SCIE international journals. As an expert bridging theory and practice, she has been writing a column titled “Lee Hyang-eun’s Trend Touch” for the JoongAng Ilbo since 2021.