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ONE. The Three Rules of Epidemics
TWO. The Law of the Few : Connectors, Mavens, and Salesmen THREE. The Stickness Factor : Sesame Street, Blue's Clues, and the Educational Virus FOUR. The Power of Context (Part One) : Bernie Goetz and the Rise and Fall of New York City Crime FIVE. The Power of Context (Part Two) : The Magic Number One Hundred and Fifty SIX. Case Study : Rumors, Sneakers, and the Power of Translation SEVEN. Case Study : Suicide, Smoking, and the Search for the Unsticky Cigarette EIGHT. Conclusion : Focus, Test, and Believe AFTERWORD. Tipping Poing Lessons from the Real World |
Malcolm Gladwell
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