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이 분야의 이벤트
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Key Issues in Marketing Management
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책소개
목차
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Introduction: Perspectives on drinking, manufacture and drinking spaces and places 1. Predicting transitions in alcohol buying behaviour 2. Place attachment and home drinking: a qualitative study and research agenda 3. Place in young adults’ alcohol journeys 4. Capabilities and collaborative marketing practices among rival cluster-based wine producers 5. Exploring consumers’ drinking behaviour regarding no-, low- and mid- alcohol wines: a systematic scoping review and guiding framework 6. “A sporty, healthy twist?”: interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices 7. Craft beer lacks space for women as beer professionals |
관련 분류
품목정보
- 발행일
- 2026년 04월 08일
- 쪽수, 무게, 크기
- 210쪽 | 570g | 170*250mm
- ISBN13
- 9781041283676
리뷰/한줄평0
상품정보안내
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)
해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
