1. Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue Morven G McEachern and Marylyn Carrigan 2. Emotions as determinants of electric car usage intention Ingrid Moons and Patrick De Pelsmacker 3. The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers Michael Jay Polonsky, Andrea Vocino, Stacy Landreth Grau, Romana Garma and Ahmed Shahriar Ferdous 4. Understanding local food shopping: Unpacking the ethical dimension Phil Megicks, Juliet Memery and Robert J. Angell 5. A cross-cultural analysis of pro-environmental consumer behaviour among seniors Lynn Sudbury Riley, Florian Kohlbacher and Agnes Hofmeister 6. Chinese consumers’ adoption of a ‘green’ innovation ? The case of organic food John Thøgersen and Yanfeng Zhou 7. Consumer attitudes towards sustainability aspects of food production: Insights from three continents Athanasios Krystallis, Klaus G. Grunert, Marcia D. de Barcellos, Toula Perrea and Wim Verbeke 8. Individual values and motivational complexities in ethical clothing consumption: A means-end approach Thomas Jagel, Kathy Keeling, Alexander Reppel and Thorsten Gruber 9. Barriers to downward carbon emission: Exploring sustainable consumption in the face of the glass floor Helene Cherrier, Mathilde Szuba and Nil Ozca˘glar-Toulouse 10. Normalising green behaviours: A new approach to sustainability marketing Ruth Rettie, Kevin Burchell and Debra Riley 11. Individual strategies for sustainable consumption Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou, C. William Young and Kumju Hwang 12. Environmentally responsible behaviour in the workplace: An internal social marketing approach Anne M. Smith and Terry O’Sullivan 13. Heterotopian space and the utopics of ethical and green consumption Andreas Chatzidakis, Pauline Maclaran and Alan Bradshaw