이미 소장하고 있다면 판매해 보세요.
- 국내배송만 가능
- 해외 거래처 사정에 의하여 품절/지연 가능
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- 문화비소득공제 가능
이 분야의 이벤트
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책소개
목차
|
Introduction: This thing called marketization Anthony Lowrie and Jane Hemsley-Brown 1. Strategic, competitive, and co-operative approaches to internationalisation in European business schools Roger Bennett and Rita Kottasz 2. Marketing strategy implementation in higher education: A mixed approach for model development and testing Vik Naidoo and Terry Wu 3. The consumerist turn in higher education: Policy aspirations and outcomes Rajani Naidoo, Avi Shankar and Ekant Veer 4. Market subjectivity and neoliberal governmentality in higher education Rohit Varman, Biswatosh Saha and Per Skalen 5. Using student-choice behaviour to estimate tuition elasticity in higher education Robert E. Carter and David J. Curry 6. The effects of pre-enrolment emotions and peer group interaction on students’ satisfaction Adrian Palmer and Nicole Koenig-Lewis 7. The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination Lesley Ledden, Stavros P. Kalafatis and Alex Mathioudakis 8. Service recovery in higher education: Does national culture play a role? Thorsten Gruber, Ilma Nur Chowdhury and Alexander E. Reppel |
관련 분류
품목정보
- 발행일
- 2015년 07월 23일
- 쪽수, 무게, 크기
- 240쪽 | 408g | 170*250mm
- ISBN13
- 9781138953482
리뷰/한줄평0
상품정보안내
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)
해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
