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이 분야의 이벤트
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Key Issues in Marketing Management
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책소개
목차
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Introduction: Celebrity, convergence and transformation 1. Marketing and the cultural production of celebrity in the era of media convergence 2. Puppets of necessity? Celebritisation in structured reality television 3. Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price 4. The spectacularization of suffering: an analysis of the use of celebrities in ‘Comic Relief’ UK’s charity fundraising campaigns 5. ‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust 6. Nigellissima: a study of glamour, performativity and embodiment 7. Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand 8. The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves 9. The production and consumption activities relating to the celebrity artist 10. Unpacking celebrity brands through unpaid market communications 11. Celebrities as human brands: an investigation of the effects of personality and time on celebrities’ appeal |
관련 분류
품목정보
- 발행일
- 2019년 02월 07일
- 쪽수, 무게, 크기
- 266쪽 | 510g | 170*250mm
- ISBN13
- 9780367230869
리뷰/한줄평0
상품정보안내
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)
해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
