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Introduction Posing with Metal Chapter 1 Setting the Stage: The Genealogy of Contemporary Rural Identity in the Midwest Chapter 2 “Are We Ready for This?”: Urban Industrialism, Rural Resistance, and Rural-Urban Conflict Chapter 3 “The Future of an Idea”: Farmer’s Use of Technology to Perform Rural Capitalistic Modernity Chapter 4 “Mother and Radio”: Combatting Urban Gender Stereotypes through Technology Use Chapter 5 Rumbling Down Main Street: Cold War Ideology and the “American Way” Encouraging Rural Capitalistic Modernity Chapter 6 “We Feed the World”: Rural Globalized Ultramodernity Chapter 7 “The District of Hicks”: Persistent Urban Views of Farmers as Backward Chapter 8 “Inborn Innovators” or “Hog House Janitors?”: The Acceptance or Rejection of Technologies and Rural Globalized Ultramodernity Chapter 9 “Company in the Combine”: Gender, Farming, and Comparing Organic Reformist and Rural Ultramodern Identities Chapter 10 “There They Go Again”: Understanding Clashes Between Ultramodern Farmers and Organic Advocates Over Food Policy and Reform Conclusion Does it Still Run? |