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책소개
목차
|
Foreword. 1. Consuming atmospheres: A journey through the past, present, and future of atmospheres in marketing. Part I: Designing atmospheres. 2. Creating temporary atmospheres: Theorising pop-up retailing. 3. Making music festival atmospheres: Nature, materials, and the play of atmospheric properties. 4. Tourist atmospheres. 5. Two Centuries of Stink: Smell mapping Widnes past and present. Part II: Experiencing atmospheres. 6 . What makes Anfield atmospheric? Dense interaction ritual chains. 7. Between illumination and darkness: Blackpool’s contemporary amusement arcade atmosphere. 8. Tasting Tunnocks teacakes: Accidental atmospheres in Scottish food tourism. 9. The atmospheric tensions of Ljubljana’s urban squats: Consumption in the lawscape. Part III: Researching atmospheres. 10. Researching atmospheres: Concepts, configurations, and collaborations. 11. Researching atmos-spheres of alcohol consumption. 12. Using multi-sensory methods to study atmospheres |
관련 분류
품목정보
- 발행일
- 2025년 01월 30일
- 쪽수, 무게, 크기
- 206쪽 | 410g | 160*230mm
- ISBN13
- 9781032264943
리뷰/한줄평0
상품정보안내
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)
해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
