Foreword Preface Acknowledgement
Part1: Understanding gamification from a marketing perspective
1. Gamification as a Strategic Move: Redefining Storytelling through a Unique Medium
2. Role of Gamification in Crowdsourcing
Part2: Gamification as an influencer for consumer behavior and engagement
3. Gamification as an influencer for Consumer Behaviour and engagement
4. Effects of Gamification on Brand Engagement of Toy Brands: First Cry and Hamleys
5. Gamification and Online Shopping Experience: A Systematic Literature Review
Part3: Gamification and branding
6. Impact of Customer Engagement and Brand Love through Gamification and Brand Love on Online Travel Agencies (OTA)
7. Gamification Stimulates Customer E-Purchase Intention: A Conceptual Analysis
Part4: Gamification and specific marketing domains
8. The Effect of Gamification on Virtual Tourist Experiences in the Tourism Industry
9. Role of Gamification in Influencer Marketing: Studying the Mediating Role of Utilitarian, Hedonic, & Attitude On E-WOM
10. Gamified Communication in Social Media for Brand Advocacy of Start-Ups
11. Gamification Strategies for Enhancing Sustainability Marketing: Engaging Consumers in Eco-Friendly Behaviors
12. Ethical Dilemmas in Gamified Marketing Approaches