이미 소장하고 있다면 판매해 보세요.
- 국내배송만 가능
- 해외 거래처 사정에 의하여 품절/지연 가능
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Routledge Studies in Marketing
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International Competitiveness and Global Markets 이동International Competitiveness and Global Markets10% 369,550원 -
Decolonizing Marketing Theory and Practice 이동Decolonizing Marketing Theory and Practice10% 103,110원
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Storytelling in Marketing and Brand Communications 이동Storytelling in Marketing and Brand Communications10% 103,110원
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Happiness and Well-Being in Customer Experience 이동Happiness and Well-Being in Customer Experience10% 369,550원
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Visual Methods in Marketing and Consumer Research 이동Visual Methods in Marketing and Consumer Research10% 96,660원
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Influence of Western Consumerism on Eastern Culture 이동Influence of Western Consumerism on Eastern Culture10% 369,550원
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Anthropomorphism and Animism in Advertising 이동Anthropomorphism and Animism in Advertising10% 369,550원
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Corporate Branding in Logistics and Transportation 이동Corporate Branding in Logistics and Transportation10% 103,110원
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Place Branding and Marketing from a Policy Perspective 이동Place Branding and Marketing from a Policy Perspective15% 97,380원
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Consumer Decision-Making, Analytics and AI 이동Consumer Decision-Making, Analytics and AI15% 349,020원
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Peopling Marketing, Organization, and Technology 이동Peopling Marketing, Organization, and Technology15% 97,380원
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Country-of-Origin Effect in International Business 이동Country-of-Origin Effect in International Business15% 87,230원
책소개
목차
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Part I: Decolonizing the Marketing Landscape - a paradigm shift 1. A New Educational Paradigm to Decolonise Marketing Education and Practice 2. Decolonising Marketing History: Branding during the Colonial Expansion 3. Zooming in on Decolonial brand-building: A study of two contrasting experiences from modernizing India 4. Technology and Innovation to Decolonise Marketing Research Methods Part II: Going beyond the Inclusivity and Diversity debates in Marketing theory and practice. 5. Decolonizing Branding: Applying Chinese Principles of Relationships, Loyalty, And Personality 6. Beyond diversity: towards a disability inclusive marketing 7. Inclusivity and Diversity: Marketing Exercise or a Real Commitment? Part III: Towards a sustainable pedagogical approach 8. Circular Pedagogy – Towards a Sustainable Yet Inclusive Educational Model 9. Developing an intersectional marketing curriculum: Reflecting in action 10. Transdisciplinary Education for Smart Sustainable Development 11. Decolonizing Marketing Education through Circular Pedagogy in Latin America: A Digital Service-Learning Program on Marginalized Businesswomen 12. Artificial Intelligence in Marketing Education |
관련 분류
품목정보
- 발행일
- 2026년 07월 20일
- 쪽수, 무게, 크기
- 244쪽 | 510g | 160*230mm
- ISBN13
- 9781032698076
리뷰/한줄평0
상품정보안내
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)
해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
