- 구매혜택
-
신학기 특별 할인 ~3.31
이미 소장하고 있다면 판매해 보세요.
- 국내배송만 가능
- 해외 거래처 사정에 의하여 품절/지연 가능
- 도서 정보 중 미표기 사항 안내?
- 문화비소득공제 신청가능
Routledge Studies in Marketing
-
Consumer Decision-Making, Analytics and AI 이동Consumer Decision-Making, Analytics and AI25% 289,170원 -
Country-of-Origin Effect in International Business 이동Country-of-Origin Effect in International Business25% 76,470원
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Digital Transformation and Corporate Branding 이동Digital Transformation and Corporate Branding25% 78,330원
-
Branded Content and Entertainment in Advertising 이동Branded Content and Entertainment in Advertising20% 83,560원
-
Decolonizing Marketing Theory and Practice 이동Decolonizing Marketing Theory and Practice25% 270,510원
-
Corporate Social Responsibility and Marketing Ethics 이동Corporate Social Responsibility and Marketing Ethics20% 81,560원
-
Storytelling in Marketing and Brand Communications 이동Storytelling in Marketing and Brand Communications25% 261,180원
-
Visual Methods in Marketing and Consumer Research 이동Visual Methods in Marketing and Consumer Research25% 270,510원
-
Artificial Intelligence for Marketing Management 이동Artificial Intelligence for Marketing Management20% 83,560원
-
Consumer Ethnocentrism, Country of Origin and Marketing 이동Consumer Ethnocentrism, Country of Origin and Marketing20% 83,560원
Taylor & Francis 2026 1학기 할인 이벤트
-
Far-Right Parties and the Politics of Education in Europe 이동Far-Right Parties and the Politics of Education in Europe25% 289,170원
-
Towards Transformative Education in Marketing 이동Towards Transformative Education in Marketing25% 289,170원
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Tension, Dilemma and Conflict in Party-Candidate Campaign Strategies 이동Tension, Dilemma and Conflict in Party-Candidate Campaign Strategies25% 289,170원
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Policy Space Conflicts in Global Trade Politics 이동Policy Space Conflicts in Global Trade Politics25% 289,170원
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Exploring Gender in Education in Arabian Gulf Countries 이동Exploring Gender in Education in Arabian Gulf Countries25% 289,170원
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Negotiating Academic Writing in an English-Medium University 이동Negotiating Academic Writing in an English-Medium University25% 289,170원
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Selected Writings of Maureen O’Hara on the Art, Science, and Hope of Humanism 이동Selected Writings of Maureen O’Hara on the Art, Science, and Hope of Humanism25% 279,840원
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Selected Writings of Maureen O’Hara on the Art, Science, and Hope of Humanism 이동Selected Writings of Maureen O’Hara on the Art, Science, and Hope of Humanism25% 78,330원
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How to Help Clients Get the Most Out of Rational Emotive Behaviour Therapy 이동How to Help Clients Get the Most Out of Rational Emotive Behaviour Therapy25% 50,340원
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How to Help Clients Get the Most Out of Rational Emotive Behaviour Therapy 이동How to Help Clients Get the Most Out of Rational Emotive Behaviour Therapy25% 279,840원
책소개
목차
|
Introduction: Disability and Digital Marketing Part I: Digital Marketplace Accessibility 1. Digital Divide for People with Disabilities: How Digital Marketers Can Develop Inclusivity 2. Inclusive Hiring: Harnessing Digital Interventions for Disability Inclusion Part II: Digital Representation 3. We Belong to Something Beautiful: Expanding Aesthetic Citizenship 4. Scroll and Share: The Influence of TikTok Influencers on Disability Visibility, Inclusion, and Digital Marketing 5. The Bad-Faith Argument Behind the Use of Digital Marketing for Neurodiversity 6. Examining Content and Engagement Strategies of Mental Health Influencers on Instagram Part III: Digital Methodologies 7. Netnography to Study People with Disabilities: An Interview with Robert V. Kozinets 8. Navigating Challenges and Opportunities: Methodological Reflections on Researching Consumers with Disabilities Part IV: Poetic Epilogue My Life on Earth |
관련 분류
품목정보
- 발행일
- 2025년 06월 13일
- 쪽수, 무게, 크기
- 166쪽 | 490g | 156*234mm
- ISBN13
- 9781032690889
리뷰/한줄평0
상품정보안내
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)
해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
