이미지 검색을 사용해 보세요
검색창 이전화면 이전화면
최근 검색어
인기 검색어

소득공제 수입
직수입양서 Routledge Companion to International Hospitality Management
Paperback, 1st Edition
Gardini, Marco a. / Ottenbacher, Michael C. / Schuckert, Markus
Routledge 2023.09.25.
가격
123,010
10 110,700
YES포인트?
5,540원 (5%) 마니아추가적립
5만원 이상 구매 시 2천원 추가 적립
결제혜택
최대 2,000원 즉시할인

이미 소장하고 있다면 판매해 보세요.

Routledge Companions in Business, Management and Marketing

책소개

목차

Part I Global Context of International Hospitality Management
1. Past and Present Streams in International Hospitality Management
2. Past and Present Key Players in the Hospitality Industry
3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions
4. Hospitality Industry Structures and Organization Part II Culture and International Hospitality Management
5. Customer Experience in Hospitality and Tourism ? A Cross-Cultural Perspective
6. Country Culture vs. Organizational Culture
7. Intercultural Competencies and Cultural Standards in International Hospitality
8. International Hospitality Development: Training to Enhance the Understanding of ´The Art of Hospitality' Business Model
9. Organization, Culture and Leadership Part III Hospitality Paradigms and Business Models
10. Hospitality in Asia: The Dawn of a New Paradigm
11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution
12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility?
13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry
14. Hotel Asset Management: A Professional Approach and International Perspective
15. Globalization and the Lodging-Shared Economy
16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win?
17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Part IV Internationalization Strategies and Business Operations
18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality Industry
19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry
20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and Practice
21. Brand Identity and Positioning in Selected Indian Chain Hotel Companies
22. The Development of Hotel Management Contracts in China
23. International Human Resource Management in the Hospitality Industry
24. Innovation Management in the International Hotel Industry
25. Success Factors of SME Hotel Management Companies in China: A Revisit Part V International Challenges and Perspectives: A Case Study Approach
26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of Paulaner
27. The Special Role of ´Hospitableness´ for Customer Satisfaction in South Tyrol (Italy)
28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry
29. Owner-Managers’ Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry
30. Sports Stadium Hospitality and Catering ? A Global Perspective
31. Hotel Market Analysis: The Case of Beijing, China
32. A Regional Approach to Attracting and Retaining Employees ? A Chance for Small and Medium-sized Hotels?

품목정보

발행일
2023년 09월 25일
쪽수, 무게, 크기
432쪽 | 1620g | 180*250mm
ISBN13
9780367567613

리뷰/한줄평0

리뷰

첫번째 리뷰어가 되어주세요.

한줄평

첫번째 한줄평을 남겨주세요.

상품정보안내

직수입외서의 경우, 해외거래처에서 제공하는 정보가 부족하여 제목, 표지, 가격, 유통상태 등의 정보가 미비하거나 변경되는 경우가 있습니다. 정확한 확인을 원하시는 경우, 일대일 상담으로 문의하여 주시면 답변 드리겠습니다.
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)

해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
110,700
1 110,700